Online Reputation Management (ORM) is a digital marketing technique that allows businesses to maintain their online reputation and visibility, both on search engines and social media. It is the process of monitoring, tracking, and responding to user reviews, comments, and other online content in order to build trust with customers while maintaining a good online presence. ORM also includes strategies like link building and content optimization in order to increase the positive visibility of the business on search engines. Additionally, ORM also helps manage customer service issues and handle crisis management in order to protect the brand’s reputation.